JUNE 2-4, 2026 | CHARLOTTE, NC
JUNE 2-4, 2026 | CHARLOTTE, NC
THE FUTURE OF THE AUTOMOTIVE AFTERMARKEt.
Meet the decision-makers who buy, build, and influence our industry. HPX puts your team in the flow of conversations that turn into lasting partnerships and measurable results. Every space on the floor is designed for maximum visibility and engagement whether that’s near the HPX stages, front-of-hall traffic, or a corner all your own.
WHERE OPPORTUNITY MEETS ACTION.
HPX brings the industry’s most engaged buyers, builders, and brands together under one roof, ready to discover, connect, and invest. As an exhibitor, you’re not just showing products… you’re creating the conversations that drive sales, partnerships, and long-term growth.
WHY EXHIBIT
SHOW. CONNECT. GROW.
HPX is designed to help exhibitors maximize exposure, engagement, and ROI. Every element of the show, from the show floor layout to the education sessions, is engineered to create meaningful connections that drive your business forward.
AT HPX YOU WILL:
- Reach a high-value audience. 79% of attendees are from the Southeast, a fast-growing region for shops, distributors, and performance brands.
- Launch and demo new products. Showcase innovation where buyers are actively looking for what’s next.
- Build relationships that convert. HPX’s show floor, networking hours, and education sessions create direct access to decision-makers.
- Generate measurable ROI. From media exposure to post-show leads, HPX delivers value long after the event ends.
- Be part of The Future of the Automotive Aftermarket. Align your brand with the energy, innovation, and momentum defining the next generation of performance.
WHO YOU'LL MEET
THE RIGHT PEOPLE. ALL IN ONE PLACE.
SHOP OWNERS
From chassis and restoration shops to tuners and collision repair professionals, these pros are looking for the latest tools, products, and partnerships to serve your customers better.
RETAILERS & DEALERS
Dealers, retailers, and parts suppliers shape the customer experience at every level. Meet with retailers and keep their shelves stocked with your products.
RACING PROFESSIONALS
Race teams, track owners, drivers, and promoters are the heartbeat of competition. Drive performance upgrades, sponsorships, and innovations with new partners to keep running in winner’s circle.
ENTHUSIASTS
From car club members to gearheads, enthusiasts bring passion and energy to the industry. These attendees are inspired and driven by innovations you design.
MEDIA/PRESS
Content creators, influencers, and media outlets share the stories that shape the automotive industry. HPX provides the opportunity to showcase your newest products to those who can spread the word.
EVERYONE!
Educators, students, associations, and financial institutions are all invested in the future of the industry. Support the automotive ecosystem through every interaction.
THE HPX EXPERIENCE
WHAT MAKES US DIFFERENT.
At HPX, your brand becomes part of the action. From live demos and competitions to education and media coverage, every experience is designed to showcase innovation and build engagement.
- Automotive Leadership Conference – From shop floor to C-suite, the HPX Automotive Leadership Conference connects the people building the future of the aftermarket. Real stories, proven tactics, and conversations that move your business forward.
- Women’s Em[power]ment Summit – A gathering of the women driving the future of the automotive aftermarket. Join leaders, innovators, and entrepreneurs for conversations on growth, leadership, and lasting impact.
- PowerTalks – HPX PowerTalks deliver fast-paced insights from industry leaders, innovators, and entrepreneurs shaping the future of the automotive aftermarket. Real strategies. Real stories. Real results. Right on the trade show floor.
- PerformancePLUS Competition – Built for bragging rights. The HPX PerformancePLUS Competition showcases the industry’s top tuners, shops, and manufacturers pushing the limits of speed, power, and innovation.
- Networking Hours – Drinks, conversation, and connection. HPX Networking Hours bring the community together to talk shop, swap ideas, and build what’s next.
- Shopcar Showdown – Built, not bought. The best shops in the business bring their flagship builds to HPX for ultimate bragging rights and a shot at Shop Car of the Year.
EVENT DETAILS
VENUE
CHARLOTTE CONVENTION CENTER
501 S. COLLEGE ST., CHARLOTTE, NC
REGISTRATION
REGISTRATION COMING SOON
ACCOMMODATIONS
HOUSING COMING SOON
HPX DATES & HOURS
JUNE 2, 2026 | 1PM - 8PM
JUNE 3, 2026 | 1PM - 8PM
JUNE 4, 2026 | 10AM - 3PM
2026 SCHEDULE OF EVENTS
Automotive Leadership Conference
From shop floor to C-suite, the HPX Automotive Leadership Conference connects the people building the future of the aftermarket. Real stories, proven tactics, and conversations that move your business forward.
Women’s Em[POWER]ment Summit
A gathering of the women driving the future of the automotive aftermarket. Join leaders, innovators, and entrepreneurs for conversations on growth, leadership, and lasting impact.
PerformancePLUS COMPETITION
Built for bragging rights. The HPX PerformancePLUS Competition showcases the industry’s top tuners, shops, and manufacturers pushing the limits of speed, power, and innovation.
PowerTalks
HPX PowerTalks deliver fast-paced insights from industry leaders, innovators, and entrepreneurs shaping the future of the automotive aftermarket. Real strategies. Real stories. Real results. Right on the trade show floor.
Networking Hours
Drinks, conversation, and connection. HPX Networking Hours bring the community together to talk shop, swap ideas, and build what’s next.
Shopcar Showdown
Built, not bought. The best shops in the business bring their flagship builds to HPX for ultimate bragging rights and a shot at Shop Car of the Year.
BE PART OF THE FUTURE.
BUILD IT AT HPX.
Join the builders, brands, and business leaders shaping the future of performance. Be part of HPX 2026, where connections turn into opportunity and knowledge turns into growth.
